PeerBoard
Building a website for a community platform startup to stand out and attract new customers.
2021 – 2023
<CONTRUBUTION>
Ux/ui
<TOOLS>
Figma, Claude, Perplexity, ChatGPT
> CONTEXT & PROBLEM
PeerBoard is a powerful social platform that allows you to build a branded and feature-rich community forum right on your website, without requiring coding. PeerBoard is a tending customer communication startup launched on July, 2020.
PeerBoard needed a fresh website with a strong brand strategy to stand out from the competition and attract new customers. It was important to create user-centered design through simplicity, consistency, visual hierarchy and good usability. By defining the brand positioning, future ambition and purpose of PeerBoard, I designed its website and built it in Webflow.
> MY ROLE
I led the end-to-end design and development of the website from 0→1 as the sole designer, building it entirely in Webflow. Beyond execution, I defined the visual language and helped shape the brand identity, ensuring consistency across the site and marketing materials.
I redesigned the UX and information architecture to simplify navigation and create clearer paths toward key actions like sign-ups and demo requests. I was actively involved in the communication design process by creating advertising, visual marketing materials, videos and presentations for the company. I also created videos for partnerships such as integration between PeerBoard and Thinkific platform to attract a new target group of course creators.
Throughout the project, I worked closely with the CEO, product, marketing, and engineering teams to ensure design decisions supported the product vision and positioning.
▼ OTHER CASES
2026
Built with ❤︎ in Framer + Claude